Game State
The Guidance to Make Great Games.

Game State is a B2B videogame software analysis & marketing consultancy run by veteran games industry professionals with extensive product marketing and games media experience. We offer iterative quality oversight services on games throughout the development cycle, working closely with the development teams, to help ensure quality & MC targets are met and marketing ambitions are realized.

Making a AAA title is a risky business. Substantial budgets, long development times and increasingly discerning consumers make it critical that your game hits the quality and entertainment targets to realise your sales forecasts.

Game State will help you mitigate that risk by providing you with information that will help the game be in its best possible state for launch.

We provide the guidance to make great games.

We will

• Work with the dev team senior management throughout the game’s development - from early on and continuously - to provide detailed feedback & help ensure your game stays on track to achieve maximum forecasts
• Identify key selling features/ USPs that will create distinction for your title in the marketplace, excite the media & motivate consumers to buy
• Support your marketing personnel to provide targeted, relevant marcomms pieces that will engage the target audience
• Offer advice on maximizing media coverage & community support