Max Everingham is a videogames veteran, having worked in the industry for over 13 years, including brand & product marketing positions at EA and Codemasters. Starting as a correspondent in Japan when his games reviews website – a rarity at that time – was noticed,  he moved into full-time editorial positions with gaming magazines, beginning a writing career that encompassed the US, UK and Australia before moving to the developer/ publisher side of the industry. Since responsible for the global marketing of over 20 shipped titles, including many multi-million unit selling games, Max has unrivaled product knowledge, a reputation for delivering innovative and efficient marketing campaigns that deliver to the bottom line, strong strategic insight and an infectious passion for his work.

Evan Shamoon

Evan Shamoon has been working in videogames for more than a decade. After his days at the Official Dreamcast magazine, he became editor-in-chief of Xbox Nation (XBN) magazine for Ziff Davis Media. He eventually went freelance with his writing several years later, and has written about games for such magazines and websites as Wired, Electronic Gaming Monthly, Details, AOL, and G4TV, among many others. Now Evan splits his time between editorial and freelance game consultation; for the latter, he does regular advisory work for the likes of EA, Ubisoft, Atari, and Warner Brothers, on titles ranging from AAA blockbusters to casual downloadable games on nearly every platform. He resides in Los Angeles, CA.

• Codemasters
• BioWare
• Electronic Arts

We offer early & continuous assessment of your game as it goes through the development process, ‘mock reviews’ of your game, detailed competitor comparisons & concrete, realistic guidance on recommended changes to maximise the title’s appeal.

Game State can come to you

Our experts work in the games industry all over the world, but if you prefer, we can come to your place of business, sit down with your development team, and engage in direct conversations around maximising the game’s content & appeal.

• Overview of direct competitive set
• Positioning analysis and/or recommendations
• Determination of key messaging: media & consumer facing
• Strategic marketing recommendations (inc PR)

Validation

You have your own product marketeers, we understand that. But in such a competitive market, differentiation is crucial to success and living so close to a project can make it difficult to determine.

External validation via objective analysis can help identify your game’s strongest facets and reduce your risk.

So even if you have all the positioning and messaging worked out, Game State can offer an unbiased viewpoint to validate your plans.

• Devise a global product marketing plan and oversee implementation
• Determine & drive the marketing asset schedule
• Act as publisher liaison for the dev team throughout the development cycle
• Advise on marketing communications strategy & tactics PR the game nearer release worldwide)

Your publisher will have product marketing teams ready to help you out. But to market your game successfully, they need a schedule of regular, high-quality marketing assets.

Game State experts have years of experience creating such schedules and delivering them to publishers. We can take care of all this while you focus on making the game, acting as liaison between your development team and your publisher.

We have unrivaled experience on both ’sides’ of the games industry:

‘Publisher & developer-side’ experience

As an expert panel with experience working in product marketing and the development of million-unit selling videogames titles, we are uniquely placed to offer insight and feedback.

We have worked on products from conception to delivery at retail, so we know what makes a great game, and how to take that game to market.

The guidance we offer is based on direct product management experience, so we always make sure the recommendations are realistic & attainable.

Games media experience

We have also led & contributed to many world leading  print & online gaming publications in NA, UK and Australia, offering a uniquely global perspective on how your game will be perceived upon release.

We know what excites both the gaming media and consumers. We can help you maximise the appeal of your game to both groups, resulting in the best possible editorial coverage and ‘buzz’ leading, of course, to increased sales.