Game State
The Guidance to Make Great Games.

Making games is an expensive and extremely competitive business. Retaining focus in development is crucial for maximising consumer appeal for your game, ensuring the content is right, the game is accessible and fun, and you’re taking the right message to your customers.

We offer early & continuous assessment of your game as it goes through the development process, ‘mock reviews’ of your game, detailed competitor comparisons & concrete, realistic guidance on recommended changes to maximise the title’s appeal.

Game State can come to you

Our experts work in the games industry all over the world, but if you prefer, we can come to your place of business, sit down with your development team, and engage in direct conversations around maximising the game’s content & appeal.

Game State offers strategic guidance on marketing communications derived from informed experience both media and publisher-side, either from the ‘ground up’ or to support & validate your plans:

• Overview of direct competitive set
• Positioning analysis and/or recommendations
• Determination of key messaging: media & consumer facing
• Strategic marketing recommendations (inc PR)

Validation

You have your own product marketeers, we understand that. But in such a competitive market, differentiation is crucial to success and living so close to a project can make it difficult to determine.

External validation via objective analysis can help identify your game’s strongest facets and reduce your risk.

So even if you have all the positioning and messaging worked out, Game State can offer an unbiased viewpoint to validate your plans.

For independent developers with publisher agreements, Game State can offer more comprehensive product marketing support:

• Devise a global product marketing plan and oversee implementation
• Determine & drive the marketing asset schedule
• Act as publisher liaison for the dev team throughout the development cycle
• Advise on marketing communications strategy & tactics to PR the game nearer release worldwide

Your publisher will have product marketing teams ready to help you out. But to market your game successfully, they need a schedule of regular, high-quality marketing assets.

Game State experts have years of experience creating such schedules and delivering them to publishers. We can take care of all this while you focus on making the game, acting as liaison between your development team and your publisher.